Merry People: Walking in Waterproof, Colourful Style
When nothing quite matched what she needed, she built it herself. That’s how Merry People, a Melbourne-born footwear brand, came into being. Founded in 2014 by Dani, the company was born from a simple yet powerful frustration: after growing up wearing rugged gumboots on the farm, Dani couldn’t find boots that were both 100% waterproof and stylish enough to wear to work in the city.
What Merry People Offers
Merry People makes boots and shoes designed for real life — whether you’re trudging through muddy paddocks, slogging through rain-soaked streets, or simply stepping out in unpredictable weather. Their offerings include:
- Ankle boots, clogs, kids’ boots, sandals, and accessories.
- All footwear is 100% waterproof. That’s a core promise.
- Colours are bold and varied — from earthy tones like khaki and rust to more playful hues — so the boots aren’t just practical, they make a style statement.
What Makes Them Different
There are several aspects where Merry People stands out:
- “We Never Go On Sale.”
Instead of frequent discounting, Merry People holds firm on pricing and explains why. Their philosophy underscores fairness — transparency in pricing, consistent quality, and avoiding the pitfalls of overproducing just to discount later. - Strong feedback & trust.
With over 25,000 five-star reviews, customers clearly resonate with what the brand delivers. - Free shipping & returns (for Australia & New Zealand) over a certain threshold. This adds peace of mind when buying boots online, especially when size, comfort, and fit are so important.
- Design meets function: these aren’t just rugged outdoor boots; they’re boots designed for commuting, festivals, gardening, or just everyday wear. The styles are versatile.
Core Values & Sustainability
Merry People doesn’t just sell boots — it frames its business around values:
- Durability & quality: waterproofing, sturdy materials — boots made to last.
- Environmental consciousness: ensuring that materials and processes align with sustainable practices is part of the mission. While the site emphasizes “impact” and “sustainability,” specific details about materials or manufacturing locations are less visible (at least upfront), which is common but something customers often want to see more of.
- Community connection: they highlight their story, their community, and have built a strong customer base through authenticity.
Why Merry People Matters
In a crowded market of fashion footwear and outdoor gear, Merry People occupies a sweet spot: boots that look good, do what they claim (keep feet dry), and are made mindfully. For people who want beauty without sacrificing reliability, and who dislike the constant churn of seasonal sales that can devalue quality — Merry People offers an alternative.
For rain, mud, festivals, or simply forging through the wet city on a rainy morning, Merry People boots are about enjoying life even when the weather doesn’t cooperate. And ultimately, that’s a refreshing promise in footwear.
