The ‘Lifer’ Movement: Quality is the New Cool.
The ‘Lifer’ Movement: Quality is the New Cool. For the better part of a decade, the fashion industry has been addicted to the “haul.” We’ve all seen the videos: massive plastic bags filled with fifteen-dollar polyester dresses destined to fall apart after three washes or, worse, sit in a landfill before the season even ends. […]













